HBK Gang maestro P-Lo is one of the most in-demand producers in Hip-Hop today, and he has the mic skills to match. Hitting the club with an impossibly catchy piano loop, snapping snares, and airy vocal samples, P-Lo shares “Never Sorry,” his latest jam. Featuring an energetic vocoder hook from Pluto Mars, “Never Sorry” is an ideal expression of P-Lo’s devil-may-care attitude and party-positive ethos, encapsulating his role as a ringleader in the Bay Area’s music scene. Premiered by Mass Appeal, “Never Sorry” is the latest single from P-Lo’s upcoming album More Than Anything, which releases on May 12th.
P-Lo explains the making of “Never Sorry” to Mass Appeal: I made it with my little homie Pluto from out the Bay Area, I think he’s really talented. I was working with his producer Dtb. I wanted to blend our sounds. It all happened naturally in one day. I was in the studio with them and Jay Ant, we all collaborated on it… Once the initial groove was made, Pluto started mumbling some shit then came up with the hook, then I cut my verse… We wrote the lyrics there. It’s different for each song. Sometimes you go into the booth and go line for line, or you might just freestyle. Other times you just gotta really take your time.
